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Store SearchAwards Brand Council Careers Committees & Councils FOARE Leadership OOH UNITED Membership News & Events News & Press Releases Events 2025 OOH Media Conference Blog Special Reports Thought Leadership Webinars & Masterclasses Policy & Advocacy Resource Center Annual Report Case Studies Creative Library Customized Marketing Research Request Directories Educational Resources Marketing Research OOH Resources Public Service Sales Tips Contact Us Login The Effectiveness of DOOH Advertising New research from OAAA and Harris Poll shows DOOH ads outperform competitive media (audio, online, print, social media, and video) in consumer favorability and generating action. LEARN MORE REGISTER FOR THE WEBINAR 2024 OBIE Awards Winners Announced The OBIE Awards co-hosted by OAAA’s EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary David Shing. The awards were presented during an in-person ceremony held at the 2024 OOH Media Conference in Carlsbad, CA. Winners were revealed across five tiers: Platinum, Gold, Silver, Bronze, and Craft, along with recipients of a new Student OBIE Awards and the OBIE Hall of Fame. VIEW THE FULL LIST EARTHDAY and OAAA Partner on OOH PSA Campaign For Earth Day 2024 on April 22nd, OAAA and EARTHDAY.ORG have teamed up to encourage consumers to recognize and celebrate Earth Day. EARTHDAY.ORG is unwavering in its commitment to end plastics for the sake of human and planetary health, demanding a 60% reduction in the production of ALL plastics by 2040. VIEW PRESS RELEASE VISIT PSA HUB The Influence of Out of Home Political Ads New research from OAAA and Morning Consult underscores the power of out of home in political advertising. The study found that more than half of voters view OOH political ads as influential and trusted. LEARN MORE Transform Communities with Cause Campaigns Our PSA asset hub provides OAAA approved campaigns to members who want to donate remnant inventory, and to use and adopt at their own discretion. LEARN MORE OAAA 2023 Annual Report As we step into the new year, join us in taking a moment to reflect on our collective achievements in 2023 that have set the stage for future acceleration. In the face of economic uncertainties, OAAA, our members, and the OOH industry at large persevered last year by proving its value to brands and continuing to modernize, progress, and evolve. VIEW REPORT Accelerating the OOH Revolution Since its founding in 1891, OAAA has promoted the responsible growth of OOH, and today, fueled by smart data, digital technology, unrelenting innovation, and an exciting vision for the future, OOH advertising has never been more relevant, more impactful, or more effective.BECOME A MEMBER Events & Webinars See All Events Webinars & Masterclasses 6 May The Effectiveness of DOOH Advertising Events Webinars & Masterclasses 11 Mar The Consumer-Marketer Divide: Bridging the Gap Between Main Street & Madison Avenue Latest News See All May 2, 2024 News & Press Releases OAAA & Geopath Announce 2024 OOH Local Case Study Award Winners CARLSBAD, CA. – May 2, 2024 – The Out of Home Advertising Association of America (OAAA) and Geopath unveiled the winners of the 9th Annual Loca May 1, 2024 News & Press Releases OAAA Reveals Winners Of 82nd Annual OBIE Awards, Dunkin’ Named As Newest OBIE Hall Of Fame Inductee Space Invaders World Defense” 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK,& Apr 30, 2024 News & Press Releases New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) NEW YORK, April Featured Resources Explore All Sales Tips DOOH Ads Outperform Competitive Media in Driving Consumer Favorability and Action Case Studies Local Case Studies Uncle Nearest Premium Whiskey Case Studies Local Case Studies Visit Virginia Blue Ridge Learn with OAAA Explore All Legislative Government Affairs Updates | April 2024 Thought Leadership Anna Bager’s 2024 State of the OOH Industry Speech Thought Leadership Across the Desk Across The Desk with Norton Outdoor’s Mike Norton Membership Benefits OAAA provides the tools, education, best practices, resources, and support its members need to win in the marketplace. Become a Member OOH Research Regulatory support at federal, state, and local levels Industry Guidelines & Standards Shape the Industry Industry Events & Networking Education Get Creative OAAA provides the tools, education, best practices, resources, and support its members need to win in the marketplace. Creative Library See the latest and greatest OOH campaign images Creative Testing Tool Ensure the right creative execution to maximize your OOH investment Our Directories Find Out More OOH Tech Locator OOH Tech Locator Search for providers offering data and technologies important to the growing OOH industry. See More OOH Directory OOH Directory Explore OAAA member companies by name and location, and also by which OOH formats, services, or products they provide. See More OOH Media Locator OOH Media Locator Quickly determine OOH format options by market, media company, and format. See More Ready to Join Us OAAA protects, advocates, and accelerates the growth of the entire OOH industry while reaching new heights of collaborative success with its members. Become a Member OAAA balances and serves the interests of all members, and provides the tools, resources and support members need to win in the marketplace. 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